Writing Greeting Cards



Writing greeting cards as a job--can it be true? Read the following story....

Trips to the mailbox are happier because of this young woman's work.

Since writing greeting cards for a major card company, Nicki has been a part of millions of birthdays, special occasions, and everyday hellos.

She uses her creativity to bring joy to people.

To be a success in this field, writers have look for emotions many people share, such as the feeling of freedom after graduating from school.

Card writers usually write to fill a specific request. Their editors tell them the types of cards the company needs...

...such as cards for a birthday or a Mother’s Day line.

Editors give writers information about the card’s sender and receiver, including details about their ages, genders, and relationship to each other.

In able to find common themes to write about, you need to follow the latest cultural trends.

Read modern poetry, look through magazines and comic strips, and skim popular novels...

... and include “Oprah’s Book Club” selections!

Other card writers might want to read sociology and psychology books and watch television shows. It's important to know the language people are using today.

Even after working to find the perfect words, however, card writers might never see their original text in print.

They submit their work to editors who make or recommend changes. Being open to these changes is part of the job.

“This isn’t a career for writers who are too protective of their writing,” says Nicki.

“Lots of people will make suggestions and change your work. Sometimes, suggestions from others make finishing a card easier and more fun.”

Some new technologies require an entirely different kind of writing.

Computerized cards, for example, are meant to be adjusted and personalized by the sender.

Other writers create electronic cards, which are short and often are paired with animation, for sending over the Internet.


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According to the U.S. Bureau of Labor Statistics, at least 210 salaried employees wrote and designed for greeting card companies in 1999...

...they earned an average of $36,620.

Many more greeting card writers worked as freelancers...

...work at home crafts people who sold their work to greeting card publishers for a fee.

The Bureau does not have data on these writers. But according to industry sources, most work part time and earn an average of about $60 a card.

Larger companies pay between $100 and $150 a card.

Many begin careers writing greeting cards as work at home crafts freelancers.

After studying English in college, Nicki worked in another field and wrote cards in her spare time.

Freelancers call greeting card publishers to find out what types of cards they need and then send appropriate drafts.

Nicki got her current job by sending American Greetings a writing portfolio that included copies of her freelance work.

Other greeting card writers begin their careers as proofreaders or interns for card companies.

People who have interest in writing greeting cards can have any college major. These writers have degrees in subjects ranging from advertising to theater.

But, every aspiring writer should attend creative writing seminars and classes and watch for modern trends.




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