Work at Home Business Solution:

Lesson One: 10 Simple Parts of a Home Business "Master Outline"



Work at Home Business Solution: What I call the "master outline" is the most important section of your home business plan.

It provides a good overview of your entire plan along with...

...a vision for your company.

This section tells you where your company is (if you've already started)...

...and where you want to end up. More than anything else, this section is important because it reminds you of why you think your business idea will be successful.

The master outline should be the last section you write.

After you've worked out all the details of your plan, you'll be in a better position to outline it - and it should be an outline (i.e., no more than 4 pages).

The 10 parts of the Master Outline are:

1) Your Mission Statement - The mission statement briefly explains the driving force of your business.

It could be two words,

two sentences,

a paragraph, or even a picture.

It should be as direct and focused as possible, and it should leave the you with a clear vision of what your business is all about.

2) Start date of your business.

3) Your name as founder/CEO, along with any co-partner names, and the functions you will perform.

4) Number of employees you think you'll need, if any.

5) Location of business -- Easy one. This is a "home business" site, so it should be home:)

6) Description of "fulfillment facilities", if any. These are the companies where your products come from.

7) Products manufactured and/or services rendered.

8) Credit relationships and/or information regarding current investors - if necessary. A lot of home businesses don't have high start-up costs. But keep this info handy--you'll probably need it later.

9) If you already have an established business, make a summary of your company's growth. Include financial highlights (e.g. your company doubled its profits in 12-month period)...

...or market highlights (e.g. you became the first company in your industry to provide a certain service).

10) Summary of your future plans.

With the exception of the mission statement, all of the information in your master outline should be highlighted in a brief, even bulleted, style.

Remember, it's just an outline. These facts will be fleshed out as you get further along in your plan.

For those of you just starting a home business, don't worry. You won't have a lot of information to plug into the areas mentioned above. But that's perfectly okay.

Instead, you can focus on your experience and background.

Target the decisions that led you to start your particular home business.

Include information about the problems you see that your target market has. Write down what solutions you'll provide.

Show how the expertise you have will allow you to make key gains into your chosen market. Write down what you're going to do differently or better than your competition.

Write about the reason(s) why there is a need for your service or product. Then go ahead and write your (the company's) future plans.

Last, include a table of contents directly following the master outline. Make sure that the content titles are very broad...

...in other words, avoid detailed descriptions in your table of contents. This will help you keep from getting overwhelmed, and you want to keep your options open.

Most of all, have fun with this! Don't get uptight. You're writing this for your benefit. And it will pay great rewards down the road.


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